In 2005 Prana launched the Natural Power initiative with a goal to raise awareness among consumers, partners and industry peers about the benefits of renewable energy. In 2006, the company offset 100 percent of the energy consumption for 250 retail locations across the United States, its corporate offices and all of the homes of its full-time employees. For 2007 & 2008, prAna added 100 European and 50 Canadian retailers to its program by supporting wind farms and clean energy projects in three of the largest carbon-emitting nations in the world: China, India and the USA, as well as Canada, to help support ongoing development of clean energy sources in these countries.
This year, Prana's Natural Power initiative is expected to prevent the emission of almost 17,000 metric tons of greenhouse gases – the equivalent of removing 3,667 cars off the road or protecting 57 square kilometers of forest.
Wind generated power is a clean, renewable source of energy which produces no greenhouse gas emissions or waste products. Prana is an ancient Sanskrit word which is often defined as pure energy, vitality of the spirit and most notably breath. It feels natural that Prana becomes an ambassador for wind generated power. As a matter of fact Prana's very first t-shirt design fourteen years ago was a simple, old fashioned windmill proclaiming 'natural power' - who would have thought that a simple gesture like that could have inspired us to be better householders?
Prana chose to begin with their retailers as a way of saying 'thank you' to those who have grown right alongside them - it's a way of being inclusive. The bottom line is, Prana feel grateful that they have come to a point that they have the resources to launch initiatives such as this - a direct result of the efforts of all involved. In addition Prana feel this is one of the most effective ways to begin the conversation with you directly about the things that matter most.
These goals are consistent with the dream at Prana - to use the brand as a vehicle to create positive change.
Last Updated: August 31, 2008
