Prana started with a simple love of the outdoors bringing inspiration from adventures to their clothing range. This approach has brought a breath and vitality to the range which continues to energize their thinking and designs.
Nature has guided Prana since the very start, with its abundance of color, materials and energy along with endless inspiration to make products that can be well worn and, more importantly, well lived in.
Prana is always looking for new ways to fold sustainable materials and practices into their collection, working to reduce the impact on soils, water supplies and other natural resources.
As a member of the Organic Trade Association, Prana is continually increasing the use of organic cotton, as well as sourcing other natural fibers and innovative recycled/upcycled materials.




