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Sugoi - Designed to help you embrace the elements!
In Japanese, the word Sugoi means incredible, and the Canadian company Sugoi remains dedicated to creating some of the world's most incredible product.Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.
Sugoi's Summer Apparel will help you create your ideal balance between protection and ventilation so that you stay warm dry and comfortable whatever the seasons bring.
Fuel your exertions with their incredible combination of technical fabrics, engineered details and inspired designs.

